Corporate website for a financial consulting firm, designed to a strict brief with tight rules for both visuals and content: minimal, calm, no people or stock photography. I developed five concepts for the first three screens, one was selected, and I extended it into the full site through several rounds of content revisions. Currently in development.
Redesign of an independent news site and its editorial CMS, as the sole designer. I kept the brand recognizable while visually separating news from articles, analysis, interviews, and blogs. I also designed a lightweight custom CMS, built with mobile editing in mind, instead of adapting an off-the-shelf one. The site supports three languages, light and dark themes, and typography tuned for reading and quoting. I supported development for nine months through launch.
Concept for an Airbnb-style app that connects property owners with renters, including branding. Key decisions: browsing listings without signing up, a three-step search for more precise filtering, a simplified registration flow, and saved listings with messaging. Covers the core flows rather than every edge case.
Concept for a home decor online store with a catalog, filters, and a short, minimal checkout. A soft palette supports a cozy feel, and a responsive mobile version is included.
Empire State Dance Center
2022
Redesign concept for a New York dance school website. I kept the existing content, replaced the visual style with one built around street energy and movement, and redesigned the class schedule, leaving room for booking later. Not affiliated with the school.